Media, be it print or electronic plays a very crucial role in everyone’s life. We get updated with news from every nook and corner of the world. Media can be said acts as the ‘morning cup of tea’ in our life, it educates us, creates a sense of awareness, keep us updated about the happenings in the society. All thanks to the MEDIA, especially “electronic media.”

There was a time when only one news channel used to give the reportings, but now time has changed, now a whole new range of NEWS CHANNELS have boomed up. We have huge number of news channels now. But do these channels always shows the right things? Or have they become so commercialized that they are exploiting the innocent people?

Now a days violence is being constantly depicted on news channels and this puts a negative impact on the youth, children and the society as a whole. Depiction of the truth, showing the real face of the society is not a crime, but constant depiction and without showing the vital things of the world is wrong. Research says that when people especially juvenile minds are subjected to violence scenes, they become aggressive and show signs of depression. Such (negative) things will change the scenario of our society. There would be violence all around and no tranquility. Intelligence will evaporate quicker than water; no one would be spared from the wave of the fire.

Children often see or hear the news many times a day through television, radio, newspapers, magazines and the internet. Seeing and hearing about local and world events such as natural disasters, catastrophic events, and crime reports, may cause children to experience stress, anxiety, and fears. There has also been several changes in how news is reported that have given rise to the increased potential for children to experience negative effects. 

These changes include the following-

1)    Television channels and internet services and sites which report the news 24 hours a day.

2)    Television channels broadcasting live events as they are unfolding in ‘real time’.

3)    Increased reporting of the details of the private lives of public figures and role models.

4)    Pressure to get news to the public as part of the competitive nature of the entertainment industry.

For example taking a specific news program “SANSANI”, the investigation news bulletin that is aired on STAR NEWS everyday at 11pm.  It recreates the actual scene of crime vividly, wherever needed, to give the viewing audience a real taste of the crime scene. The show brings the viewers face to face with the reality of crime all over the country, keeping the society aware and on guard. 

The program carries out certain sting operations, exposes against corrupt  bureaucracy, police officials and many such negative happenings in the society. It though conducts a very good duty keeping the society upgraded and well informed, but at the same time it cannot be ignored that these portrayal of negative happenings create a very disastrous impact in the human psychology, specially in children. Shifting these crime programs from prime time to late night can be good solution to some extent, rather than being completely ignored, because these programs are meant for the well being of the society so it should never be ignored.

At the same time parents should remember that it is important to talk to their children about what they have seen or heard. This allows to lessen the negative effects of the news and to discuss their own ideas and values.

It should always be noted that the negative aspect of media can never be kept in the darker side for a long time, “taking some solutions out to get a measurable amount of positive impact can make the future of the society safe and bright.”

By-

Ria Das,

Pgpmc-Marcomm. 

PR ENGINEERING.

21^st April is always marked as NATIONAL PUBLIC RELATIONS DAY(PR DAY), and every year  NSHM INSTITUTE OF MEDIA AND COMMUNICATIONS(NIMC),in association with PRSI ( Public Relations Society Of India), celebrates this wonderful day with colors of media and corporate glam. PRSI was established in 1958, to promote the recognition of Public Relations as a profession and to place the objectives of PR and its potential in front of the society. Whereas NSHM Institute Of Media and Communications, stands out as one of the leading media institute in  east India, and being a media institute it recognizes PR as the most efficient part of the developing society.

 21^st April 2011, was not left aside. This day like previous celebrations was filled with lots of media enthusiasm, corporate elegance and passionate young students participating from various schools and colleges across the city.

Eminent corporate professionals delivered their verdict on this very day and also shared their precious experience with the audience present. In brief, the event was welcomed by the speech of Mr. Mrityunjoy Chatterjee, Principal of NSHM Institute of Media and Communications. Then the event took its pace by the introductory speech of Mrs.  Rita Bhimani, CEO of Ritam Communications, talking about values of PR (Public Relations), and its importance in contemporary society and about how to be a successful PR- a corporate field of interest:

“PR strategies- to be able to use networking, to be able to use mature setup, to able to use the fact that companies from different parts of the world and act in local manner- these are some responsibilities of PR.”

 It was then our next respected speaker Mrs.  Karuna Singh, the Country Director of Earth Day Network, talking about the Earth Day celebration i.e. 22^nd April. “Green Earth” was the motto of her speech, she discussed about the importance of Earth Day, Why it is celebrated? And how can PR act as a catalyst to save our home, our planet:

Told about the benefits that it is only through public to public that awareness about saving environment can be build  not from  public to individual or individual to public.” : “A green speech” indeed.

It did not the end here, the event was then followed by competitions, students from different schools and colleges across the city participated . The first competition was the Presentation: “A roadmap for making the Earth Green”. It was basically powerpoint presentation, delivering information on how to save earth, importance of 22nd April (Earth Day), the judges were the senior faculty members of NIMC.

It was then Ina Bose, the Deputy GM of Corp. Communications of Infinity Parks, who talked about her lifetime experience regarding media and  PR, and showed the audience a video of Akshaya Patra, an NGO, was all about media acting as a socially responsible tool. Its vision-“No child in India shall be deprived of education because of hunger”, serves as the pioneer of India, providing mid-day meals. It started feeding 1500 children in 5 schools and now it’s reaching over1.2 million children everyday.

Then the next competition was Debate: “PR is more than a vanilla for serving Corporate Social Responsibility to Celebrities.” The seminar room had a sudden bloom with passionate participants speaking and throwing their opinions, views and verdict. 

At this event/competition PR became a target, the speakers words played as dots and arrows hitting the PR, the vanilla and the Celebrities. Judges of this event were Mrs. Ina Bose, Mr. Subhas Mukherjee and Mr. Biswajit Motilal.

The debate signaled the end of the program. Mrs.  Madhupa Bakshi, senior faculty member, head of Advertising and PR Dept. and Mr. Mritunjoy Chatterjee, Principal of NSHM Institute of Media and Communications, gave a closing message ending the program.

Up next, Mr.Biswajit Motilal, Assistant Vice President of Corp. Communications at Birla Corporation gave a rousing and motivating speech about how the media is influencing the youth and how PR is important for people to understand its core values.

 Following on the same lines, Mr.Subhas Mukherjee, Senior Manager, Corp Communications at ITC underlined the many uses of PR and how public relations management helps shape public attitudes and evaluate public understanding.

 

The program took its corporate elegance at “The Conclave”, winners of the respective competition were awarded by PRSI( Public Relations Society Of India) and NSHM INSTITUTE OF MEDIA AND COMMUNICTIONS. The corporate evening ended on a smooth PR note:

“PR is not only limited to corporate field, it is also in creative field of advertising agencies to let go things hand in hand without interrupting  the marketing progress of the company”

By- Ria Das and Debiroopa Banerjee,

PGPMC ( MARCOM)

INSPIRATION IS ENLIGHTMENT…!!!

Inspiration is around us we just need that spark to grab it and access it in a different way  which will  inspire others .

From sunrise to sunset,  from morning cup of tea the supper of  the night everything that  we come across, everything that we see, feel or hear is what we get inspired . Inspiration is a flow of life , it has no fixed definition, no philosophical statement, it depends on our psychological aspect which effect our senses and how we conceive and come out with positive response is what is called inspiration .

  Different people define inspiration in different ways, it differs; how people get inspired, when do they get inspired, and why they get inspired ,  A small ant and also a human being can be the source of inspiration.  Inspiration from within, inspiration from nature, inspiration form unnatural source.... are that we get inspired of. Conceiving and grabing these inspirations, makes us think differently something out of the box  something unusual, something strange yet interesting making us unique from others, this what inspiration actually does.

               INSPIRATION GIVES US NEW VISIONS, AND MAKES US UNQUE.

We survive in the world of inspiration , it is every where , from home to office and from back office to home, it is all over the places . It is there in the  subconscious but it cannot be noticed until it is trapped and ready to access . One must possess that power and spark to capture the inspiration .

           Inspiration is attached with our day to day lives. It is in music , art , animals , nature, children , friends , color and texture, quotes,  etc… ,  everything and anything can be the source of inspiration, just need to have that foresight and vision to capture it , and think something out of box  which will make us unique from others .

                               “Inspiration is everywhere”

The world around us is full of inspirations in different forms- colors , designs , textures , shapes, curves, contrasts , similarities, arrangements , just capture it and access it in the form of creativity, at the end be innovative!!!.

 People get inspired when they need it . But that is not the real inspiration, inspiration comes from within, Why be limited?? Open your arms widely and embrace the world of beauty, nature. Look up the skies see what it tells?? Feel it you are getting the rays of inspiration smell it, embrace it, live it ……

 What you get inspired of- capture it , be different, see the world through the magnifying glass of inspiration,  think  in a different way- something out of box , something strange yet interesting and use it use it in the form of creativity .

 INSPIRATION encourages the development of something new . We are often inspired because we like the character or spirit of an object , inspiration intrigues us to work in a different way . In usual terms inspiration means –

                     “ something different , something creative ”

Step out… Be unique, be inspired-

INSPIRATION = MOTIVATION = UNIQUE =APPRECIATING = CREATIVE.

YES!!  YES!!  THAT’S WHAT…..!!! BE CRAETIVE, BE INSPIRED!!!

   

 Inspiration is what drives into innovations , it is every where , it motivates us and stimulates us to be unique , just have that foresight to get INSPIRED…

I learned… that inspiration does not come like a bolt, nor it is kinetic, it comes to us slowly and quietly all the time and therefore we must give ourselves a little chance to flow with the solitude and inspire ourselves.

                             

By-

Sudipto Mukherjee,

PGPMC-1( Mar. Comm.)

                  

THE FLIGHT TO PARADISE

During watching the movie “Freedom Writers” the most inspiring thing was that we can even smile back at violence and war and still emerge as survivors. We are always at war. Even in the advent of a new century there is war going on at some corners of the world like a lukewarm tornado. The people in the war zones are in a different place and in a different time. Gang violence breaking out in parts of Brazil and Harlem shows us that we all are struggling for survival. Even when we think we may have our life insurances made, we still are vulnerable. We are weak in the face of danger that is wielded by a seemingly unknown assailant who in fact is your next door neighbour.

What we seek to attain is ultimately what we destroy. Our decisions are judged by observation not imagination. In the dawn of extreme technological advancement I believe that only the mindset of man is the only facet which is yet to change. We are not born valedictorians who can address a whole motley crew by merely touching salient points during school. We tell our own stories, we lay out our latent fears, we try to avoid persecution and sometimes we just fail....at everything. That makes us stronger, more aware and edgier. Whenever CNN or BBC is turned on I see gun and knife wielding ‘kids’ running across streets littered with empty tear gas shells, scraps, papers, knickknacks etc. That scene tells us a story.

It’s the story of us trying to find paradise within a bubble. After incisive analysis by so many people everyone came to the same conclusion. Man’s occupation involves a healthy dose of self-doubt yet with each passing day the barrier fades. Children now are accustomed to the word ‘war’, has been used to seeing people drop dead like flies, the numerous weapons designed to eliminate rather than save lives. Nothing is surprising anymore. As they say, we all have the power to lighten up a darkened room....but can they explain how do we get the matches? Is it hope that we need or survival skills? Maybe we need to let go and let someone else hold the candle. We’re too afraid to face reality while we cannot fall back on acerbic situations just to fake acceptance that the solution is utopian.

In some odd way war integrates all people to form some sort of a silent bond. The image of two survivors of varied ethnicities hugging each other is another way of needing acceptance. Paradise is a place where we are accepted for who we are and not who we pretend to be. We all can take off our masks and metamorphose into imperfect beings. Around the globe there are some people who are still trying to create some sort of a mini paradise even though they know it’s pointless. That shows the willingness to change lives, situations, fate itself. In every human being there is a small globule of personal happiness which cannot be destroyed by wars or hatred. That shred of happiness forms our lives, succeeds in building a foundation which can lay forth countless variations of happiness. We all need that happiness, that chance to smile, that chance to survive and see that paradise isn’t lost....its simply in front of us.

By-

Debiroopa Banerjee.

PG- Media, 1^st sem.